{"product_id":"grit-4540-evolution-disc-brake","title":"GRIT 4540 Evolution - Disc Brake","description":"\u003cp\u003eThe Grit 4540 Evolution. Feathery light, tough, responsive, and fast.\u003c\/p\u003e\n\u003cp\u003e385g rim weight with a 24mm internal, hooked, hole-less tire bed. Designed for gravel and road racing on wider modern tires.\u003c\/p\u003e\n\u003cp\u003e130J impact resistance, 325% greater than the UCI minimum.\u003c\/p\u003e\n\u003cp\u003eAvailable in all 10 of our standard colors and finishes with DT Swiss, Chris King, White Industries, and Tactic Racing hub options.\u003c\/p\u003e\n\u003cp\u003eDesigned and built around our patented Radially Staggered Lacing, which alternates rim depths between the drive and non-drive side spokes to even spoke tensions and bracing angles.\u003c\/p\u003e\n\u003cp\u003eReserved for those with Grit.\u003c\/p\u003e","brand":"Princeton","offers":[{"title":"Matte Black \/ Shimano \/ White Industries","offer_id":52652913852632,"sku":"GRTI4540DBWISHMB","price":3500.0,"currency_code":"USD","in_stock":true},{"title":"Matte Black \/ XDR \/ White Industries","offer_id":52652913885400,"sku":"GRTI4540DBWIXDRMB","price":3500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6653\/2655\/files\/Grit-4540-Front-Side-Matte-Black-WEB.jpg?v=1791924880","url":"https:\/\/epic-cycles.com\/products\/grit-4540-evolution-disc-brake","provider":"Epic Cycles","version":"1.0","type":"link"}